12 July 2016 


This session was the first webinar of the series “The Brazilian experience of Social Protection Programmes”, and it addressed the communications strategy of the Bolsa Família Programme on a how-to basis. The event highlighted the continuous development of the programme. Bolsa Família was only allocated specific budgetary resources for communications activities after 10 years. Even so, access to information is a necessity that has been addressed since the programme’s implementation in 2003.  


  • Cibelle Calmanetti e Souza, Technical Analyst on Social Policies of the National Secretariat for Citizenship Income, Ministry of Social and Agrarian Development, Brazil 
  • Antonio Claret Campos Filho, Ipea Researcher and IPC-IG Research Associate 

Moderator: Luis Henrique Paiva, Ipea and Researcher and IPC-IG Research Associate 

Registrants: 291

Attendees: 143

Youtube views: 76

(until august/2020)